Trump Mandates Federal Rebrand of AI as ‘Super Intelligence’ in New Executive Order
President Donald Trump has signed an executive order directing the federal government to replace the term "artificial intelligence" with "Super Intelligence" across future policy materials and official communications.
Executive Order Drops 'Artificial Intelligence' From Federal Vocabulary
President Donald Trump signed an executive order on Tuesday, September 29, 2026, directing the U.S. executive branch to discontinue the use of the term "artificial intelligence." Moving forward, federal agencies are instructed to refer to the technology solely as "Super Intelligence" across official policy documentation, agency websites, and public press releases. Under the new directive, U.S. officials are expected to refrain from acknowledging the terms "artificial intelligence" or "AI" altogether in relevant official settings.
Inside the White House Rebranding Effort
Trump announced the policy during an event marking the rollout of America.gov, shortly after hosting a luncheon at the White House with technology CEOs and government officials. Outlining his objection to the existing terminology, Trump argued that the word "artificial" carries the same connotation as "fake news," remarking that the technology is far too powerful and brilliant to carry that descriptor. Calling "super" the "best" and "simplest" word, Trump added that Chinese President Xi Jinping, who visited the White House the week prior, was also in favor of the label.
The president maintained that the technology will mostly be directed toward beneficial uses while harmful applications are restrained. While federal agencies are required to follow the naming convention on subsequent materials, the order does not force departments to retroactively revise existing historical archives or previously published regulations.
Redefining a Distinct Industry Milestone
The administration's move applies a term with a distinct technical meaning to broad, everyday statutory frameworks. Within the tech sector, "superintelligence" typically refers to hypothetical, high-capability systems that eclipse human intellect across all domains, rather than current machine learning tools. Trump first floated the rebranding during an address to the United Nations General Assembly the previous week, framing the vocabulary change as a way to ease public apprehensions surrounding rapid technological acceleration and potential safety hazards.
