Apple Accelerates Siri Roadmap to Build Agentic Competitor to OpenAI and Meta

Apple is accelerating its efforts to revamp Siri into a more powerful, agentic AI assistant, driven by mounting pressure to catch up with industry rivals.

According to reporting from Bloomberg’s Mark Gurman, Apple CEO John Ternus is pressuring the company’s AI chief, Craig Federighi, to speed up the Siri roadmap. The move aims to deliver an AI agent capable of directly competing with emerging offerings such as OpenAI’s Dots and Meta’s Muse. Although Federighi previously managed to deliver a functional version of Siri AI on a tight deadline, Apple reportedly recognizes that its current assistant is not keeping pace with competitors.

First-Party App Control and Spring Third-Party Integration

Apple's near-term updates for Siri focus on giving the assistant deeper integration into the operating system. The first wave of major upgrades is expected to arrive in the coming months with iOS 27.3, bringing fine-grained control over Apple's own first-party applications. Under this update, Siri will be able to handle precise tasks such as cropping and rotating images within the Photos app or organizing active tabs inside Safari.

A broader expansion into third-party applications is slated to follow later in the Spring. Once integrated, Siri will be capable of taking direct actions within external apps, such as placing food orders on Grubhub or booking restaurant reservations via OpenTable.

The Push Toward Autonomous AI Agents

Beyond basic app manipulation, Apple is aiming to turn Siri into a truly agentic assistant capable of handling continuous, complex workflows rather than simple one-off commands.

Competing AI systems like OpenAI’s Dots, Meta’s Muse, and xAI’s Grok are already able to track long-term goals, figure out necessary execution steps, and autonomously work toward objectives without requiring user intervention at every step. According to Gurman, Apple wants Siri to adopt a similar approach and could introduce agentic features as early as next year to meet shifting consumer expectations and market demands.